PÖFF 30 06–22 NOV 2026 Tallinn / Tartu
EE / EN
Sub-festival

Just Film —
the youth and
children's film

festival.

Northern Europe's largest youth and children's film festival. We inspire an educated and open-minded society — helping young people discover themselves through film.

Age group
Ages 3–25
Schools
150+ per year
Mascot
Hundu
Hundu — the Just Film mascot
By the numbers

Just Film by the numbers.

Northern Europe's largest youth and children's film festival.

01
16,000+
Visitors
02
85
Films (incl. shorts)
03
164
Screenings
04
150+
Different schools per year
05
8,000+
Children and youth on class visits
06
200+
Accredited guests
07
100+
Teachers' Club members
08
100k+
Website visits (Oct–Nov)
Programmes

A programme for
every age.

Just Film offers carefully curated programmes for different age groups — from toddlers to young adults.

Ages 3–6

Toddlers' programme

First film experiences for the youngest viewers in a safe and friendly environment.

Ages 7–14

Children's programme

A diverse selection of quality films that help children discover the world and themselves.

Ages 15–25

Youth programme

Bold, thought-provoking films that speak to a young audience.

For everyone

Documentaries

Real-life stories that help make sense of the world and society through young eyes.

For everyone

Anime films

The best animated films from around the world — short and long, hand-drawn and digital.

For everyone

Children's rights programme

Films that highlight children's rights and spark important conversations.

Audience

Who attends
Just Film?

Just Film's audience is broad and diverse — from toddlers to grandparents, from pupils to teachers.

01
Kindergarten children
Ages 3–6, with parents
02
Pupils
Ages 7–14, class visits and family screenings
03
Youth
Ages 15–25, students and young adults
04
Teachers
The Teachers' Club, 100+ members in a community running for over 20 years
05
Parents
Family screenings and shared film experiences with parents and grandparents
06
Youth workers
Youth work and extracurricular professionals
Education

Just Film
& education.

Film education is at the heart of Just Film. We offer diverse programmes that combine the art of film with learning.

— Community

The Teachers' Club

A community of film teachers running for over 20 years and grown to nearly 100 members. It helps teachers connect classroom lessons with festival films.

  • 150+ schools per year
  • 8,000+ children and youth
— Platform

PÖFF Film School

A free online platform offering the fundamentals of filmmaking and practical courses. Film history, editing, screenwriting, production.

  • Free · online
  • Open to all
— Competition

#noorfilmitegija

A young filmmaker scholarship competition for pupils in grades 1–12. An educational, hands-on experience for developing creative and technical skills.

  • €750 scholarship
  • 2 works × 2 times per year
  • €1,000 prize fund
— Special events

Special events and extra activities.

Opening ceremony
Closing ceremony
Discussions with filmmakers
Panel talks
Toddlers' jury
Children's jury
Youth jury
Class jury
Influencers
Just Pod (podcast)
Partnership packages 2026

Choose the
right package.

Your brand at the heart of the cultural calendar. Choose the Just Film partnership level that fits — every package is customisable to your goals and budget.

1–2 positions
Presenter
€13,000–15,000
The official face and presenting partner of the event.
  • Exclusive presenting rights: Linking the event's name with your brand in media and marketing.
  • Trailer "opening frame": Your brand logo in a dedicated frame at the start of the official screen trailer.
  • Solaris atrium design: A grand brand presence at the festival's main gathering point.
  • Visibility in print and on tickets: Logo on Just Film cinema tickets and an exclusive festival-pass design.
  • Maximum digital visibility: Logo in the website header, newsletter footer and on Q&A clips.
  • City outdoor screens: Your advert clip on the festival's official city screens.
  • Logo on event invitations: Brand presence on all official invitations and VIP materials.
Request a quote
2–3 positions
Programme Presenter
€7,500–9,500
Content creator and experience presenter.
  • Brand linked to a film programme: Presenting rights to a themed film selection or special programme.
  • Direct audience contact: An introductory address or video greeting in the cinema before the screenings.
  • Exclusive video content: An advert clip in the official PÖFF TV programme.
  • Photo wall in a cinema centre: A named, interactive photo corner in the festival cinema.
  • Digital content marketing: A joint Instagram campaign and an article on the Just Film website.
  • Logo next to films: Your brand logo online and in the programme, beside specific film descriptions.
Request a quote
3–4 positions
Partner
€4,500–6,000
A strategic collaboration partner.
  • Your brand on the big screen: An advert clip in cinemas and the online cinema before screenings.
  • Print advertising: A full-page advert or branded content in the official Just Film schedule.
  • Cinema prize draw: Exclusive audience prize draws in cinemas right before the screenings.
  • Visibility at the influencer event: Brand presence at an exclusive event for influencers.
  • The right to host an event: Host a special event or reception at the Solaris centre.
  • B2B value and gift bags: Your brand's products in the festival's official welcome bags (international guests, jury).
Request a quote
4–5 positions
Supporter
€2,000–3,000
A friend and supporter of the festival.
  • Core brand visibility: Logo on the official poster, schedule, website and info-point screens.
  • Digital presence: A banner on the Just Film website and inclusion in social media games.
  • Logo in the festival trailer: Your brand logo in the official Just Film cinema trailer.
  • A cultural experience for your team: Discounted tickets and invitations to the Just Film opening/closing.
  • Exclusive cinema evening: An invitation to a special screening or reception in the cinema.
Request a quote
Fully flexible
Custom Package
from €5,000
Special projects and unique creative solutions.
  • Tailored solutions: Bespoke solutions built with the festival team — special projects, pop-up areas or award categories.
  • Flexible pricing and content: The package's scope and focus are set by your marketing goals (from Partner level upwards).
  • Flexible options: Choose and combine the exact number of cinema tickets, VIP invitations and ad spaces you need.
Request a quote
— Collaboration

Interested in working with Just Film?

Just Film offers a unique opportunity to reach young people and families through quality film content.

Partnership contact
Sandra Ashilevi
Just Film Marketing Project Manager
sandra.ashilevi@poff.ee
+372 535 86063